Nadine Woodcock is a Specialist Health and Protection Adviser dedicated to helping clients find the right insurance for their unique and specific needs.Â
She is based in Gainsborough and came to us wanting something that represented what matters most to her, family.Â
Woodcock Marketing collaborated with them to bring their vision alive through the following:
• Website
• Social media handles
• Brochures
• Newsletters
We also ensured that their site looks fabulous on all platforms, such as mobile and tablet devices reinforcing a strong presence across multiple digital channels
We made several value adding brochures that covered a range of her services.Â
Some of these brochures informed and educated their clients on the different kinds of insurances such as life insurance, critical illness insurance, business insurance and income protection insurance etc.
Our research team along with their expertise chose a list of the most relevant subjects that would benefit their target audience.
These brochures were bursting with beautiful images and were very informative. They were made available online on their website as interactive PDFs.
This was one of the contributing factors that significantly earned traffic to their website. This also improved their visibility online and was great for search engine optimization.
This involved generating content on a regular basis to increase the company’s visibility online. We employed a social media strategy to reach groups of young mothers on Facebook, which was her main source of clients.
We also established a strong presence on Instagram with a beautiful page and consistent stories filled with high value content. We then developed daily blogs and posts on current updates. This was then dispersed across all social media handles within a 24 hour turnaround time.
We executed her vision to the tee by creating a website on WordPress that exudes feminine charm and warmth while representing her values (all images used are of her family to add a personal touch) and makes insurance less intimidating.Â
We further optimised the website speed and ensured that it had top billing by employing a combination of techniques such as search engine optimisation strategies, Google MyBusiness, Google ads, encrypted elements such as call to action calendars and more.
Now users can get to know her, be informed of the different kinds of insurance as well as book a free consultation with her right away via encrypted elements such as call to action calendars.
Our team of talented graphic designers worked closely with Nadine Woodcock to develop a range of logos that brought forth her values and how she wanted to represent her business.Â
We chose fun, vibrant feminine colours and designed a logo that strikes a perfect balance so that it is simple and yet captivating.Â
‘I wanted a fun twist on the brand name and the mix of colors captured the main identity of my brand. I fell in love with the simplicity of the design!’
 – Nadine Woodcock, Director.
